Bambaram.in - A modern way to Multiple Intelligences

http://www.bambaram.in/ - Happened to read about this in yesterday's Hindu. Seemed to be a welcome idea for many parents who have kids in the age group of 3 to 12 years. This is more like a lending library for books, CDs, toys, all at one stop. We don't have to do anything except subscribing initially and choosing what we want. There is no restricted timeline for returning the toys or books or CDs and more than all , we don't have to undergo the ordeal of physically being present to choose the toy or the book. We can just choose it online and get it delivered at our doorstep every week!
This doesn't stop here. To imbibe a sense of responsibility in the kids, they have come up with a reward point scheme. If the toys are returned in the same condition in which they were delivered, the kids will get some reward points which after accumulation can be redeemed for a gift! Interesting way to get a sense of discipline and orderliness in kids! I liked it so much! More than all of this, we can give back our old toys to the Online Toy store that moves in the rural areas where the kids will be exposed to education through games.